Project
Type 11 - Prototype Three
Client
Auto Fabrica / Yamaha
Services
Industrial Design
Graphic Design
CAD
Prototyping
Colour, Materials & Finish
Production Support
Creative Direction
Branding
About
The Type 11 is a project that explores the boundaries of craftsmanship and conceptual design. Auto Fabrica has become renowned for their style and coach building. In this project, backed by Yamaha and teaming up with Auto Designworks, design and production capabilities are applied to the next level as we set out to create the most progressive and captivating motorcycles to date.
Work on Prototype Three began following the first two prototypes going into concept design and development, but was instrumental to the evolution of both and the ultimate aesthetic of the project as a whole.
This prototype expanded on the established design language and build ethos of its Auto Fabrica predecessors; beautifully sculpted, organic and minimal, hand-made from aluminium and built on the structure and mechanicals of a classic motorcycle. It told the story of progression and a harmonious relationship between old and new.
In keeping with timeless automotive and motorcycle design, the form flows effortlessly and works with the functional requirements of the machine. Every detail was understood and considered. Boundaries in manufacturing techniques, materials and finishes were pushed; from the engineered and 3D printed velocity stacks through to the signature hand-bent exhausts.