Project
Type 11 - Prototype One
Client
Auto Fabrica / Yamaha
Services
Industrial Design
Graphic Design
CAD
Prototyping
Colour, Materials & Finish
Production Support
Creative Direction
Branding
About
The Type 11 is a project that explores the boundaries of craftsmanship and conceptual design. Auto Fabrica has become renowned for their style and coach building. In this project, backed by Yamaha and teaming up with Auto Designworks, design and production capabilities are applied to the next level as we set out to create the most progressive and captivating motorcycles to date.
Inspired by pure concept design and adopting styling born out of function seen in automotive and motorcycle racing, the Prototype One was continuously developed and evolved throughout the design and build process.
Traditional development in 2D sketching was at its foundation but applying an extensive amount of industrial design practices and knowledge, our team continued the build’s progression through CAD design and engineering, rapid prototyping and machining, digital and physical mock-ups. The result is a concept that pushes the boundaries of craftsmanship, technological advancements and motorcycle design while continuing traditional values and retaining the Auto Fabrica DNA.
Extreme in proportions and aesthetics, the performance of the Type 11 matches it’s looks. Being race and track focused, the Prototype One is stripped-back, raw and utilises the highest performing parts developed with the leading manufacturers in the industry. Performance driven details like the instant fuelling system, lightweight hand-laid carbon fibre race seat unit and carbon fibre/nylon 3D printed components were all produced in-house.